Should I add a referral program to my SaaS that pays 30% commission for every new buyer?
/skeptic L99 /nofilter Should I add a referral program to my SaaS that pays 30% commission for every new buyer?
Before you build this, the question you should be asking is different. A 30% referral commission works only when your CAC payback is shorter than 3 months and your gross margin is above 70%. If either fails, the program eats the margin it was meant to grow. Tell me your CAC and margin and I will tell you whether referrals are the right lever, or whether the leak is elsewhere.